The Challenge: eBay Motors has hit a serious skid: active buyers have plunged 25.7 % since 2018, sliding from 179 million to 132 million. New‑school rivals—Carvana, Vroom, CarMax and even Amazon Autos—are drafting past, siphoning off traffic and trust. At the same time, Gen Z and Gen Alpha barely give the platform a test‑drive, leaving its cultural relevance idling on the shoulder. Add an aging user experience and a community vibe that feels more ghost town than gearhead garage, and the brand’s road ahead demands a full‑on rebuild.
The Big Task: : transform eBay Motors into a future‑proof, sustainable, community‑fuelled marketplace by overhauling its brand strategy, injecting fresh life into the visual identity, building a best‑in‑class mobile‑first experience, and rekindling the original treasure‑hunter thrill that made the platform legendary in the first place.
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