The challenge was to create a new brand for the Streetwear subscription box called Threadbeast.
We needed to create a unique look for the space, something to differentiate. By keeping the color palette minimal we were able to bring out the primal nature of the patterns including tiger camo and graffiti handstyle letterforms. We wanted to create a look that say's this is for young men.
Research and competitive analysis
Strategic positioning
Brand architecture
Re-naming
Brand identity and touchpoints
This rebrand case study was executed under the supervision of Liisa Puolakka and Rodrigo Castañeda at Art Center College of Design.
